ELTO Consultancy

I always wished to be an architect, but end-up to be an interior architect. I am passionate about using work to make a difference, whether by improving the quality of everyday life, shaping culture, or contributing to social change. I am inspired by a desire to create spaces, products, or experiences that bring people together or foster well-being.

ELTO CONSULTANCY GROUP ( ELTO ) is a group of companies of which offers targeted services, ranging from master planning and architecture, to interior design, installation, furniture, product, branding, graphic works and project management. ELTO has expanded the conventional boundaries of practice to include complementary disciplines. A critical probing into the specificities of program, site, function, and history is essential to the creation of rigorous work. The company design philosophy is just like its name. ELTO (Eleven To One) paints a concept of a clock. When hour hand straddles from 11 o’clock to 1 o’clock, it is beyond the boundary of 12 o’clock. It is just as design crossing different fields. ELTO anchors its ethos on the dynamic interaction of experience, detail, material, form, and light rather than conforming to a formulaic style.

Design is about an exploration into life, as if a play that could tell stories.

I love interesting projects that could go wild and extraordinary concept, that could raise one's emotions and interactions.

This award winning project, Avenue Green International Kindergarten. It is a project surrounded with wonderful nature, that reminds me the importance to appreciate mother nature. It makes me feeling young again. It fuels my creativity, tickles my inner child and nurtures my soul for design, like a resurrection.

I am open to any materials. But i would like to promote sustainable materials in design, as i believe that we as designers/ architects play very important role in protecting our earth and environment through awareness in sustainability.

Every morning. I am not that kind of designer who seek for ideas at late midnight.. I need sufficient rest.

Passion and professionalism, that drive the force and desire to create some good stuffs.

We need to increase our environmental sustainability and social responsibility efforts. We have the opportunity to infuse sustainability concepts into our lives through the products and spaces we design. For example, we can use only environmentally friendly materials and try to promote awareness to the public through the design outcome. Let our design speaks our intention and responsibility.

I believe there will be impact of COVID-19 on wellbeing and the future of work of design. We need to be well equipped to harness the challenges and explorations in design, to make meaningful contributions in the future. In which the design would be more humane and concern about the environment.

We will hold an exhibition of our own brand RFLAB and ELTOMADE in November 2025, in Shanghai.

Design inspiration is coming from everyday life and experience. I think meditation is a very good tool to keep mind calm and focus.

I do not own any specific style. I have very dynamic and daring approach towards different kind of project identity. Sometimes I can be very soothing, poetic and ZEN, while sometimes I am very playful and wild. I like to tell different story according to the personality I understand from each space.

I was born and grew up in Malaysia where full of different culture and heritage. Then i start working and living in Shanghai, a very cosmopolitan city. The very different culture and lifestyle at both cities inspires me a lot. I see different effectiveness and mentality, that let me always consider a lot at humanity and the living philosophy.

I am the design director and I will gives design thoughts and directions.

Companies need to encourage designers to think differently and also give them opportunity to try. I always judge on the passion, professionality and responsibility at work.

I will first do research on the client background, specificities of program, site, function, and history which is essential to the creation of rigorous design work. From there, i will come out with a concept or story for the design.

I will have meditation session in the morning, with my cat sitting next to me before i start working. After work，i will do exercise and reading. If not too busy, i will cook.

I would like to use this quote from Steve jobs : "stay hungry, stay foolish". Do not limit ourselves or to set any border.

Positives: Young is always the best to have more opportunities to grow and learn. Negatives: lacking of experience and people might not trust your ability of design.

Photoshop, Illustrator, Autocad, 3d Max, Pinterest, Frame, Dezeen etc.

It depends... few days to few months. This project ( Avenue Green International Kindergarten) took about 15 months from preliminary design to completion of site.

"What and where is your inspiration coming from?" i think this is a question that most people are curious about designer.

Few years of time that i stayed with my mentor Henry Leung from CAP atelier ( company name previously was Chhada Siembieda Leung Pte. Ltd).

Projects that are seeking for new thoughts and direction; Client who are willing to try and go for something unique with their own personality.

I am now doing some product design with Agarwood. I hope my career path is more diversified.

I am now creating my own two brands : RFLAB and ELTOMADE RF Lab is a brand that specializes in creating innovative, sustainable, and culturally rich décor products that blend traditional craftsmanship with modern design aesthetics. The brand is known for its focus on sustainability, ethical production, and cultural preservation, promoting the idea of east meet west, where it collaborates with local artisans to create high-quality, handcrafted pieces. ELTO Made is an art and décor brand, dedicated to creating unique masterpiece that elevate living spaces and reflect individual styles and personalities. The collections are a fusion of artistry and inspiration, curated through collaborations with artists and visionary designers.

I can be reached at my email: chloeliew@eltoconsultancy.com, or my partner: sammegoh@eltoconsultancy.com

I got the Bachelor Degree in Interior Architecture from University of Sedaya International, Malaysia. After graduation, I got the chance to work with Henry Leung, a famous Hospitality designer from CAP Atelier（former company name was Chhada Siembieda Leung Pte. Ltd in Hong Kong). Henry has been my great mentor in my design life.

I always wished to be an architect, but end-up to be an interior architect. I am passionate about using work to make a difference, whether by improving the quality of everyday life, shaping culture, or contributing to social change. I am inspired by a desire to create spaces, products, or experiences that bring people together or foster well-being.

It was surely my choice, a passionate choice for aesthetic building and space.

I do design for Hospitality space，School/Academy space, Commercial retail/ corporate offices and also some private residences. I love for projects that are seeking for new thoughts and direction, that challenge more creativity.

To have persistence in the right position. Design is a long process, we need to keep learning and explore to get different experience.

The intention and approach based on the medium and context on the design, that carry out well-functional, aesthetic and wow factor.

Good design generates economic and social value, and could enhance our lives.

Projects that are seeking for new thoughts and direction; Client who are willing to try and go for something unique with their own personality.

I dream of creating furniture and decorative products of my own brand. This is a very big project.

Ok, I tell you secretly... keep passion, and stay out of the box.

Avel Verdvoot, Carlo Scarpa, Tadao Ando, Kengo Kuma, Christian Liaigre etc.

I like design that somehow got the shadow of Japanese Zen Influences that speaks to the universe and nature, which is soothing and poetic. But i also like wild and fascinating design from Philip Starck.

Salon de Ning, Peninsula Shanghai. Salon de Ning is a place where history, art, luxury, and modern design come together. It provides a refined experience that appeals to those seeking both cultural richness and sophisticated relaxation in Shanghai. Whether for its elegant ambiance, spectacular views, or its distinctive design, Salon de Ning is a memorable destination for those wanting a unique and exclusive experience.

Design is a language to connect people, the body and soul to the environment. It makes the world better.

My business partner Samme Goh, and my family who always support me.